Animal Health
Animal Health

Shopper Activation Manager

Remote Working

Scope

An excellent opportunity to develop your career with one of the UK’s leading veterinary pharmaceutical businesses. This business is going through a significant growth period and are looking to strengthen their existing teams as a result. They’ve invested heavily in training, coaching and development and can therefore not only offer a competitive benefits package but extremely desirable career progression opportunities for their staff.

Responsibilities

The role is an integral component of our integrated marketing approach within the retail sector, driving category, brand and share growth within our top customers. You will be responsible for developing insight driven solutions that amplify brand strategies, aligned with key retailer’s strategic priorities, to drive pet owner penetration of our strategic brands resulting in increased sales, profitability and sustainable growth.

  • Develop shopper centric activation plans grounded in consumer, shopper and retail insights
  • Support the retail brand team with shopper and channel insights
  • Provide customers with shopper-focused insights regarding product and category
  • Responsible for monitoring and reacting to all market and retailer data and market intelligence
  • Develop strong category relationships with key customers in buying, marketing and merchandising
  • Support the KAM with initiatives that drive product sales and provide positive ROI
  • Implement performance analysis and reporting tools to measure effectiveness for shopper activation plans

About You

  • Must have Shopper marketing principles (or equivalent experience)
  • Broad retail marketing experience
  • Ability to be creative and imaginative
  • Data driven decision making and can work competently with data
  • Computer literate
  • Experience with Category Management
  • Excellent communication skills
  • E-commerce experience and knowledge of key account management is desirable but not essential
  • The role can be done remotely from home although you are required to travel to the office 1 / 2 days a week in the Northamptonshire area
If you are interested in the above role then please apply or get in touch to discuss further.
Sophie Hodgson Managed by Sophie Hodgson
highlights
National
Permanent
Marketing
apply Posted - 19.10.2020

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Consult will endeavour to contact candidates within 14 days of application. However, if you do not hear back after 2 weeks then please assume on this occasion, unfortunately, you have not been successful.