The role is an integral component of our integrated marketing approach within the retail sector, driving category, brand and share growth within our top customers. You will be responsible for developing insight driven solutions that amplify brand strategies, aligned with key retailer’s strategic priorities, to drive pet owner penetration of our strategic brands resulting in increased sales, profitability and sustainable growth.
- Develop shopper centric activation plans grounded in consumer, shopper and retail insights
- Support the retail brand team with shopper and channel insights
- Provide customers with shopper-focused insights regarding product and category
- Responsible for monitoring and reacting to all market and retailer data and market intelligence
- Develop strong category relationships with key customers in buying, marketing and merchandising
- Support the KAM with initiatives that drive product sales and provide positive ROI
- Implement performance analysis and reporting tools to measure effectiveness for shopper activation plans