Dental
Dental

Product Marketing Manager - Dental

Gloucester

Scope

An exciting opportunity has arisen to work for a highly specialised dental manufacturing organisation. Operating in over 90 countries worldwide, they are looking for a Product Manager to play a key role in the continual growth of the organisation.

The role is to provide a critical level of support to the global Dental Sales team across a wide range of Marketing programmes. This role will have a primary focus on the product life cycle and creation of marketing content. You will be involved in working closely with multiple teams across the business; and supporting product related decisions as well as providing both relevant market and competitor information

Responsibilities

  • Support the Sales and Marketing teams with day-to-day initiatives, campaigns and forward planning.
  • The Product Manager - Dental will oversee, project manage and deliver marketing activities both internally and externally as well as contribute to all social media activities relating to the portfolio.
  • To create and maintain up to date market trend and competitive product information as relates to global markets.
  • Support supplier relationships to drive strategic activity as guided by Senior Marketing & Customer Service Executive and working with the sales team, this will strengthen our library of collateral and assets.
  • Work with the creative agency to support brand campaigns both internally and externally.
  • Manage (with supervision) the entire product portfolio, line extensions and new product developments.
  • Ensure both internal and external stakeholders are fully aware of the benefits to the products.
  • Provide all training and education materials for the company portfolio.
  • Copywriting, including but not limited to social media posts, blog articles, event descriptions and press releases.
  • Contribute to team brainstorms and idea generation for content, brand initiatives and campaigns.
  • Maintain and update relevant marketing documentation and databases.
  • Draft pre and post exhibition mailings with the support of the sales team to produce invitations and generate meeting leads. Follow up post show.
  • Write briefs for designers and others
  • Create assets as needed for customers.

About You

  • Proven experience of working with a technical/service related portfolio.
  • Good knowledge base of Dental market preferred but not essential
  • Experience writing engaging content in long and short form.
  • Social Media channel management and content creation.
  • Excellent written and verbal communications.
  • Proficient in MS office
  • Strong interpersonal skills
  • Creativity and commercial awareness.
  • Understanding of Prima divisions and their requirements.
  • Strong account and project management
  • A strong account manager, comfortable with juggling different tasks.
  • Keenness to have a positive impact on the culture of the Prima Digital.
  • Keen eye for detail.
  • This role is primarily office based.
If you are interested in the above role then please apply or get in touch to discuss further.
Oliver Allen Managed by Oliver Allen
highlights
South West
Permanent
Marketing
apply Posted - 02.11.2021

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Consult will endeavour to contact candidates within 14 days of application. However, if you do not hear back after 2 weeks then please assume on this occasion, unfortunately, you have not been successful.