Marketing Manager

Our client specialises in innovative technology for the user, created in order to accurately capture real time footage and predominantly aimed at the security sector in particular, public sector.

They have become the most successful European company in this rapidly expanding market and have sold their equipment to the majority of their targeted consumer base in the UK as well as many local authorities and private organisations. They currently sell into over 40 countries and are in the process of rapidly expanding their international activities.

It's an exciting time to work for the company as they continue to lead the world in the development and application of this technology.

The principal role of Marketing Manager is to oversee and co-ordinate the execution of the current marketing strategy to help achieve the business objectives for growth.

They will manage the marketing team, as well as act as the prime interface between other functions in the business, particularly Sales and Support departments.

Opportunities to improve the marketing strategy will be available, however the initial responsibility is not to create from scratch, but to build on an already successful program.

Working with the team, the Marketing Manager is ultimately responsible for overseeing lead generation and customer touchpoints through: brand creation and direction; digital presence, advertising, marketing automation and email; events and exhibitions; PR; brand assets and relationships with 3^rd party clients.

Analysing and understanding ROI across the various markets and industries is essential to ensure that limited resources are efficiently and effectively applied.

Marketing Execution for lead generation

• Execute marketing strategy across territories to generate leads for the Sales teams
• Provide marketing support to Sales teams within territories
• When possible implement improvements to the strategy

Brand Creation and Direction

• Oversee brand management and ideation
• Oversee asset and content creation

Digital Presence

• With the Marketing team, manage website: strategy, design, build, optimisation, maintenance and analytics
• Liaise with multiple 3^rd party partners
• Work with the Marketing team to cultivate online social and digital media presence

Advertising

• Oversee research, strategies, planning, creation and management of company advertising and campaigns

• Manage budgets
• Understand reports, identify insights and set the course for improvements

Marketing Automation and Email

• Manage marketing automation software (Pardot)
• Landing page and form creation, management and reporting
• Oversee email marketing strategy and work with team in creation, execution, analysis and optimisation of emails

Events and Exhibitions

• Event and Exhibition strategy
• Project management and execution
• Analysis and reporting

Managing Marketing team

• Project manage team and delegate responsibilities and tasks – own key projects
• Conduct regular report meetings as well as quarterly/annual appraisals and development management

Knowledge and understanding of:

• Branding
• CRM, Marketing Automation and CMS systems
• Digital marketing and SEO
• Social Media Platforms
• Event/Exhibition logistics
• Professional Marketing qualification
• People management experience

Business travel – 10-20% of time required for travelling/attending International trade shows, exhibitions, seminars, meetings or similar