Head of Marketing

Consult are in exclusive partnership with a global, $4bn Diagnostics company that are expanding rapidly across the UK and EMEA regions creating a progressive pathway to Director level.

We are in search of a Head of Diagnostics Marketing within France to lead their FR Marketing Strategy team to work closely with and lead their Regional and Country Commercial teams to drive country objectives and accelerate new customer acquisition, through product/portfolio management.

The Product Marketing Manager, Diagnostic Solutions France will be responsible for all of Diagnostics Solutions marketing activities in France. The role will be responsible for creating and implementing the local product strategy across the Diagnostic portfolio. The position will be execution focused and insights driven to ensure the strategy and tactics meet the local market requirements.

• Develop and execute localised marketing strategies and plans in collaboration with Regional Marketing, Sales teams, Market Access, Scientific Affairs and General Managers.
• Manage the day-to- day responsibilities of marketing execution – from hands-on operational work to coordinating with agencies and partners for execution, holding them accountable for contractual deliverables and KPIs.
• Manage and drive all in country go-to-market activities around new product introductions.
• Establish relationships with key customers to develop advocates and educate influential leaders on product performance.
• Analyze market data including competitive activity and regulatory requirements and alter strategies as necessary to inform marketing planning and business strategies and decisions.
• Scale our impact across France by equipping the commercial teams to activate their customers and influencers to drive lead generation and retention.

• Four (4) year university degree required
• Advanced degrees and certifications, preferred
• 8+ years of European/France-based marketing or combination of sales and marketing experience required
• Minimum 6 years of progressive product, marketing management or strategic marketing experience in France medical device / technology industry
• Experience in Diagnostics business with understanding of clinical microbiology / molecular diagnostics, required.