Within this role, you will work on the B2C side of the business; you will collaborate broadly with the global digital marketing team to manage paid digital media campaigns, providing expert analysis on channel mixes, media flighting, creative and targeting strategies, as well as in-depth performance reporting in a variety of visualizations and slide decks.
- Looking at the current media performance within the business with a focus on efficiencies to be gained by adjusting spend, creative and targeting. You will develop a deep understanding of how each channel we activate affects others, and the data-backed reasons for our media performance.
- Frequently compile raw media performance housed in a variety of data warehouses, real-time models for ROAS and ROI, as well as your own well-written analyses of channels, creative and targeting to report out to key stakeholders in the global organization.
- Support the US-based media buying teams on an as-needed basis while applying in-house creative and targeting expertise.