Audiology
Audiology

Digital Marketing Specialist

Scope

Consult are working in close partnership with one of the most exciting private providers of Hearcare in the UK; with a realigned business model to help make hearing more accessible to the public, the e-commerce focus is allowing them to enjoy a significant period of business growth.

Due to the on-going expansion, our client is now looking for a career-motivated Digital Marketing Specialist to join their growing team; this will be a remote working position, within a commutable distance to Saltash, Cornwall, for monthly management meetings.

You will be remunerated with a strong financial package, scope for career development and an opportunity to be a part of a thriving Healthcare market– this is a company who have adopted a modern way to deliver Audiology services, globally.

Responsibilities

  • To deliver high quality, cost-effective leads through a continuous process of test and learn
  • Work with external Consultants to implement the in-house lead generation strategy
  • Manage paid social marketing channels and applying best practice techniques to ensure leads are generated in line with company budgets, lead targets and ROI benchmarks
  • Manage all aspects of Facebook Advertising, including coordination of the creation of ad creative, audiences and campaign setup
  • Ongoing optimisation of campaigns with testing of audiences, bid strategies, creative and targeting
  • Manage Native Advertising channels including Outbrain to deliver leads in line with the media plan to generate leads at an acceptable CPL and volume
  • Work with Data Analyst to define reporting requirements for Digital Marketing channels utilising in house BI Tool and CRM (Microsoft PowerBI & Dynamics CRM)
  • Maintain a database (Excel) of planned tests and their results to ensure learnings are documented and that test results are implemented across channels

About You

  • Minimum 3 years’ experience in a commercial Digital Marketing position
  • An understanding of Native Advertising Networks (e.g. Outbrain/Taboola) – desirable
  • Experience writing marketing copy for adverts and on page content (e.g. landing pages, articles) - desirable
  • Hands-on experience in the optimisation of PPC and Facebook ads
  • Demonstrable commercial awareness
  • Knowledge of best practice landing page optimisation
  • Numerical and highly analytical – a focus on performance through analysis of data
  • Ability to take direction and take initiative
If you are interested in the above role then please apply or get in touch to discuss further.
Patrick Reed Managed by Patrick Reed
highlights
South West
Permanent
Marketing
apply Posted - 04.11.2021

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Consult will endeavour to contact candidates within 14 days of application. However, if you do not hear back after 2 weeks then please assume on this occasion, unfortunately, you have not been successful.