Optical
Optical

Digital Marketing Lead

Scope

Consult are proud to be working in such close partnership with a UK leading company; providing high-end Optical and Hearing Services to patients, a company that is entering an exciting phase of growth across both the Optometry and Audiology sectors, respectively.

We are exciting to be introducing a brand new role to the business, a Digital Marketing Lead, leading and owning the digital presence online moving the company to be more progressive and digitally focussed, ultimately giving the customer/patient the nest on and offline experience.

With a strong remuneration package and a direct influence on the digital performance of the business, this is an enviable career opportunity to drive positive change whilst always aligning to the vision - improving the patient experience.

Responsibilities

  • Above all be a strong, visible, digital champion within the business, sharing knowledge and skills to help transition the business to a more digital world
  • Champion the UX of each website to create an engaging experience that not only move patients through the funnel but engage and inform
  • Drive brand awareness in the digital space to create productive optical and hearing appointments and lead generation
  • Manage, monitor and proactively optimise digital marketing channel, making recommendations to improve experience and ROI
  • Drive traffic and conversion on the site, be the expert on the numbers and the impact on the business
  • Create KPI weekly and monthly reporting suite to present to the senior leadership team including ROI

About You

  • Professional background in Digital Marketing (5+ years) – experience in Healthcare preferable
  • Recognised Marketing qualification/degree
  • Proven experience in converting traffic and leads into revenue
  • Possess a commercial desire to develop professional career
  • Ability to work on own initiative as well as part of a wider, cohesive senior team
If you are interested in the above role then please apply or get in touch to discuss further.
Patrick Reed Managed by Patrick Reed
highlights
London
Permanent
Clinical
apply Posted - 10.09.2021

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Consult will endeavour to contact candidates within 14 days of application. However, if you do not hear back after 2 weeks then please assume on this occasion, unfortunately, you have not been successful.