Animal Health
Animal Health

Digital Marketing Executive

Edinburgh

Scope

A fantastic opportunity has arisen for an experienced Digital Marketing professional to join a passionate team of marketing professionals with one of our key clients in the veterinary market. This role will be office based, in Edinburgh and requires someone with the confidence to lead from the front when it comes to digital marketing. You will report into a senior marketing co-ordinator but will take full responsibility for all digital aspects.

Responsibilities

  • Develop and manage digital marketing campaigns
  • Manage and maintain the organisation’s website(s)
  • Track and analyse website traffic flow and provide regular internal reports
  • Produce campaign and monthly marketing activity reports for presentation/visibility of wider team and senior leadership and provide recommendations to reduce CPA and increase ROI
  • Create online adverts across various platforms/channels/partners and oversee pay per click (PPC) ad management.
  • Provide data-driven insights into online user behaviour and map out customer journeys to support the optimisation of an inbound marketing strategy.
  • Proactively identify growth opportunities and drive on-going improvements to increase the online conversion rate and enhance the customer experience.
  • Be responsible for running and optimising lead and demand generation including paid, outbound and inbound campaigns and channels.
  • Work with the Marketing Team Coordinator to execute automated inbound bound marketing using workflows, personas and personalisation. This will be a process of constant evolution using data tracking to optimise and direct improvements.

About You

  • At least 2-3 years’ experience in a similar role
  • Marketing, design or related degree qualification or equivalent working experience
  • Solid knowledge of lead generation/demand generation strategies will be advantageous
  • Web management experience via Wordpress is a must
  • Experience designing and delivering successful email marketing
  • Proven experience of KPI reporting and measurement of digital performance (working knowledge of the Hubspot platform for data tracking and reporting will be advantageous)
  • Proven experience of achieving digital growth via paid marketing channels such as PPC & social advertising
  • A thorough knowledge of the Adobe creative suite plus 2-3 years’ experience of design within a marketing context
If you are interested in the above role then please apply or get in touch to discuss further.
Samantha Culling Managed by Samantha Culling
highlights
Scotland
Permanent
Marketing
apply Posted - 09.09.2020

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Consult will endeavour to contact candidates within 14 days of application. However, if you do not hear back after 2 weeks then please assume on this occasion, unfortunately, you have not been successful.