Digital Marketing Executive

We’re proud to be working in close conjunction with one of the UK’s leading National Providers of private healthcare services. My client have an established presence nationwide and specialise within a highly technical medical device market.

Working out of state-of-the-art facilities, our client are pioneers in delivering their services on a digital platform whilst maintaining their high standard of clinical care and patient-centric approach.

To deliver high quality, cost effective leads through a continuous process of test and learn. Initially working with external consultants to implement the in-house lead generation strategy, you will be responsible for managing all paid marketing channels and applying best practice techniques. This role will be solely focused on acquisition through paid media channels and email.

• Manage all aspects of Ads, including the creation and maintenance of campaigns, writing ad copy, keyword selection, tracking setup and management of bid strategies
• Manage all aspects of Social Media Advertising, including coordination of the creation of ad creative, audiences and campaign setup
• Working with Marketing Designer to create attention-grabbing ad creative, including video
• Maintain a database of planned tests and their results to ensure learnings are documented and that test results are implemented across channels

• At least 3 years experience in a commercial digital marketing position
• Educated to A-Level or equivalent
• Demonstrable commercial awareness
• Intermediate Excel
• Knowledge of best practice landing page optimisation
• An understanding and awareness of Native Advertising Networks (e.g. Outbrain/Taboola) – Desirable
• Experience writing marketing copy for adverts and on page content (e.g. landing pages, articles) – Desirable
• Marketing related qualification (e.g. CIM or marketing apprenticeship) – Desirable