Medical Devices
Medical Devices

Brand Manager

Barcelona

Scope

Consult has collaborated with a globally renowned leader in the field of Radio-Frequency (RF) solutions for the aesthetic market ad is known in the world for its scientific research performed in the last 35 years.

We at Consult are therefore recruiting on behalf of this establishment and are on the search for someone who lives and breathes marketing and creative culture. The successful candidate would join their growing team in Sant Quirze del Vallès, Barcelona. This role would require working under their Head of Marketing, the Brand Manager will serve as the point-person for developing, implementing and executing marketing initiatives and activities for the company’s beauty brand.

Responsibilities

  • Developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability.
  • Analyzing our brand positioning and consumer insights
  • Translating brand elements into plans and go-to-market strategies
  • Establish and maintain brand budgets
  • Assisting with product development, pricing and new product launches as well as developing new business opportunities
  • Analyze consumer needs, current market trends, and potential partnerships from an
  • ROI and build vs. buy perspective
  • Assess current competitor offerings, seeking opportunities for differentiation
  • Analyze product requirements and develop appropriate programs to ensure they’re successful achieved
  • Develop, implement, and maintain production timelines across multiple departments
  • Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines
  • Monitoring consumer reactions through focus groups and market research
  • Co-ordinating the launch programme to external customers as well as employees.
  • Contributes to annual brand planning process.
  • Sets brand planning calendar, coordinates cross-functional activities and planning processes, manages timelines, and ensures timely completion of all deliverables.
  • Curate, schedule, deploy and promote high quality product literature, sales material, web content, content for webinars, events, social media, and other purposes, drawing on internal and external creative and technical resources where appropriate
  • Research & develop content briefs for; storytelling, idea suggesting, planning frameworks, blogs & press releases
  • Partner with Global and R&D to evolve product offering to meet identified customer needs
  • Work with sales team to develop KOL (Key Opinion Leader) plan and content engagement
  • Lead strategic partnerships for the brand. Manage partnership program, and content strategy derived from it
  • Develop a marketing plan for the products you support in conjunction with the company marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
  • Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
  • Drive the execution of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, roadmap
  • development, requirements development, and product launch
  • Translate product strategy into detailed requirements for prototype construction and final product development by engineering teams
  • Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI

About You

  • Bachelor's degree in Marketing, Business, or related field. MBA preferred.
  • Lead creative development to motivate the target audience to “take action”
  • Monitor market trends, research consumer markets and competitors’ activities
  • Devise innovative growth strategies
  • Excellent understanding of the full marketing mix
  • Strong analytical skills partnered with a creative mind
  • Data-driven thinking and an affinity for numbers
  • Outstanding communication skills
  • Up-to-date with the latest trends and marketing best practices
  • Minimum 5 years of experience in brand management, brand marketing, or marketing Management
  • Proven ability to work cross-functionally
  • Experience managing a brand across multiple markets
  • Project management experience, with a solid understanding of project management principles and techniques
  • Strategic thinker able to identify long-term opportunities and trends
If you are interested in the above role then please apply or get in touch to discuss further.
Klaudia Piotrowska Managed by Klaudia Piotrowska
highlights
International
Permanent
Marketing
apply Posted - 27.06.2022

Apply Now

Allowed files: Word, pdf and txt

Consult will endeavour to contact candidates within 14 days of application. However, if you do not hear back after 2 weeks then please assume on this occasion, unfortunately, you have not been successful.