Dental
Dental

Brand Manager

Rotkreuz, Switzerland

Scope

An opportunity to join a global organization that is constantly evolving! The company believes that a perfect smile can positively impact the quality of life, so they create technology that can give people the confidence they need to succeed. We are now recruiting potential candidates for a Brand Manager to join their team.

Responsibilities

  • Development and optimization of key parts of the customer journey and programs
  • Marketing strategies designed to successfully train and activate customers (at scale) – to deliver activation targets
  • Ensure a consistent 5* customer onboarding journey, supported by physical and digital touchpoint
  • Marketing strategies to successfully reactivate lapsed and low volume customers
  • Ensure scalability through automated journeys and customer qualification
  • Leading marketing activities aimed at engaging customers including through engagement events, mailings, and other channels e.g., Growth Summit
  • Create, run, and optimize marketing automation and customer nurturing processes through email, content, and social channels
  • Management and optimization of necessary customer platforms
  • Project Manage and collaborate with internal teams and external partners to deliver project scopes on time and in budget
  • Lead the go-to-market plans to support changes and improvements in EMEA and collaborate with the regional and local commercial teams on execution and market implementation
  • Work closely with marketing and education teams to ensure appropriate application of content
  • Work closely with Salesforce Excellence / Business Analytics / IT teams to ensure effective set up and deployment of the programs
  • Work closely with the local sales organizations to ensure teams are prepared, knowledgeable and able to deploy journeys effectively
  • Assess customer journey performance through analytics and user and customer feedback; make recommendations for enhancements
  • Keep abreast of the latest market trends and monitor competitor’s activities to propose optimizations
  • Train and educate internal stakeholders on required aspects of the customer journey strategy including development of training collateral

About You

  • Bachelor’s degree or above, preferably in a marketing or business-related field
  • Minimum of 5 years marketing experience
  • Experience with developing customer journeys and marketing automation
  • Minimum 3+ years of experience with enterprise CRM and multichannel marketing hubs – Salesforce Marketing Cloud preferred
  • Fluent in English; knowledge of any additional European languages is an asset
  • Expert in PowerPoint, Excel, Word, and overall computer organizational skills
  • Analytical, strategic, and business acumen
  • Highly organized with proficiency in project management
  • Strong oral and written communication skills (presentations and correspondence, influencing skills)
  • Efficient at managing competing demands including prioritization, responsiveness and keeping others informed
  • Solid problem-solving ability and ability to manage details
  • 20-30% of travel required (tbc post-Covid crisis).
If you are interested in the above role then please apply or get in touch to discuss further.
Oliver Allen Managed by Oliver Allen
highlights
International
Permanent
Marketing
apply Posted - 30.03.2022

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Consult will endeavour to contact candidates within 14 days of application. However, if you do not hear back after 2 weeks then please assume on this occasion, unfortunately, you have not been successful.